From Get-Out-To-Vote To Text-Out-To-Vote: The Rise Of Peer-To-Peer Texting

From Get-Out-To-Vote To Text-Out-To-Vote: The Rise Of Peer-To-Peer Texting
Peer-to-peer texting, also called P2P, is becoming a key component of most campaign toolboxes, and is slowly eclipsing other social media methods as a means to use technology to promote campaigns.