from Reuters: Business News https://ift.tt/2JUpP0c
Unilever takes stand against digital media's fake followers
LONDON (Reuters) - Consumer goods giant Unilever , the world's second-biggest advertiser, is cutting ties with digital media "influencers" that buy followers, saying it wants to help make advertising more transparent.
from Reuters: Business News https://ift.tt/2JUpP0c
from Reuters: Business News https://ift.tt/2JUpP0c
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By LIAM STACK from NYT Magazine https://ift.tt/2FNPp6k
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